E3 2018. Electronic Arts.

“When I reached the bottom from the underside knocked” – one of the wonderful phrases of Stanislaw Jerzy Lec is suit to those feeling which I experienced when watched this conference. Inside of me were happening a devastation from watched. I didn’t get an any useful information about presented games and didn’t arise a wish to buy something from that. Conversely, I saw of any sort proofs of nothing to buy. From year to year I point about Electronic Arts doesn’t show the gameplay. I don’t need in those staged and colorful with pathos trailers those in that time were finished with something modern and useless music called from me sensation that on those videos have worked one team if not the one man. In their almost to constancy were the ode to unchangeable Frostbite engine on those making almost all of their games. It appeared in Madden NFL 19, FIFA 19, Anthem, Battlefield V. In the games themselves nothing on the merits weren’t told and shown. Conversations were taking as usual tightening with remaining in their idleness. Still don’t take to cure the annoying mistake with control of FIFA and only again show the cut without gameplay with as will further title “in-game engine”. One of the presenters in almost british guardian pose will express about how is great music in that trailer and equal in stay his colleague will told about unbelievable innovation where you can win the world championship for any country. I didn’t started to dig in sources, but those possibility invented in previous century yet. From their presentation only is giving of absence of needful preparedness, as there is no professionalism in it. The developer were speaking about peculiar greed of EA as addition of new characters in Battlefront II had a behavior those wrong for public performance. You can’t stay in civilian clothe and keep fingers in the pockets and with all standardization to thank everybody and wish “force with you”. One my fine teacher in the university told on lesson about if you want to dispose the attention to yourself, you must wear the suit and moving. Every to them and foremost to greatness in boring Andrew Wilson would be worth to visit the acting courses, hire professional (I emphasizing in that place, not use from your staff.) speechwriter and a lot of anything else I would be recommend, but considering if even they would will read it, whatever it would be useless. On some moment, EA weren’t showing their hopeless as it happened in beginning of performance where introduced a vigorous host what was a first time for corporation, but her appearances were rare and to the end she became part of those greyness. Her interview with Vince Zampella from the singles of best moments in conference, but if start to thinking about announced concurrently (in those moment I was thinking about company halted to cooperate with orthography, but turned up it has a colon.) by him a Jedi: Fallen Order were introduced on words and no simple lonely picture with logotype on the big screen EA’s budget can’t allow it.

Another Battlefield from EA DICE, but for me better to call it Battlefield Studios, because it doesn’t mean what game they are making whatever Battlefield comes. Those game series I compare with regular Call of Duty. Out from them loud names and big budget and ask, “What else you can find in them?” Nothing evolutional they aren’t bringing. No unusually as in narrative or in gameplay are haven’t and in reality everything on low executions where big finances and the name obscures the view.

Electronic Arts destroyed many studios and no one series were ruin by them. A long time ago, they settled Command & Conquer on the cemetery, but always hurt to watch how the great strategy degrades till primitive state as it was with Command & Conquer Rivals continues the line where need a less of tactic and strategy. The only appearance of gameplay they showed wrong, in kind of stream and with split screen where on first half the game action and second side for some reason you need to see how it is played, as they thinking I willn’t believe. That form of submission comparable with C&C desecration and with presented game is once more calls the wish to stop the watching.  

In demonstration of Unravel on Gamescom 2015 I was writing about EA must sit near and look how they must present games. I didn’t hope on it will happen. With Unravel Two Coldwood Interactive did same move with roll out of computer on stage and as it follows from title they offers walkthrough the game not only alone, but in cooperate too. If to be short the first game can’t catch me and so seems it will happen in that time if I wish to install the second part, but definitely I haven’t intentions on that. Gameplay of Unravel Two was a quality showed and was the only of the best in this plan on conference, but before that the developers bad introduced game and showed action was seeing defect in lags. But the game has already come out.  

In idea, the program EA Originals is not have from me another view as wonderful that the corporation gives the possibility for appearance of projects of little studios, but is no worthing developer here for me. Description of Sea of Solitude before performance of without any informative video already kicked off the wish to play.  

Don’t take a step away Electronic Arts personally in Anthem present, where their longing useless talks and one more with demonstrations of “early concept art” already scared away. Little pieces of the game whose big part were about flights proofed the dangers are not futile in a view of availability of arcade and at the very end with all of those were showed a directed scraps which the host dared to call “the gameplay” where with marketing point of view EA once again dissuades you mustn’t to play in that.

In the end are inviting to known with their existing games those where available in near few days. No all people have a possibility to fly to Los-Angeles. The goal of conference mustn’t consist about declaration of what games will release, because it was known before that, and you cannot show with lack of any inventiveness cinematographic trailer because there aren’t drawing image about game as also episodic flashes from those methods how not to demonstrate. Give the reason and the interest why I must play in every represented game. For those purposes the exhibition runs. EA – is one of little dictator states with territory scattered in many countries of the world, which in the development also freeze in time with their stable level of decline. In quality of competition function EA can only rival only with themselves in worst. I personally halt to watching their broadcastings.